This Privacy Policy elucidates the procedures through which your personal information is collected, utilised, and disclosed when you visit or engage in transactions on the website www.heathe.co.uk.

Upon visiting the Site, we automatically gather specific details pertaining to your device, encompassing information about your web browser, IP address, time zone, and certain cookies that are installed on your device. Additionally, as you navigate the Site, we collect information regarding the individual web pages or products you view, the websites or search terms that referred you to the site, and data concerning your interactions with the Site. This collated information is referred to as "Device Information."

We employ the following technologies to collect Device Information:

• "Cookies" are data files that are placed on your device or computer and often comprise an anonymous unique identifier. For additional information about cookies and instructions on disabling them, kindly visit http://www.allaboutcookies.org.
• "Log files" track actions transpiring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files utilised to record information regarding your browsing activities on the Site.

Furthermore, when you make a purchase or attempt to do so through the site, we gather certain information from you, comprising your name, billing address, shipping address, payment information, email address, and phone number. This information is referred to as "Order Information." In this Privacy Policy, the term "Personal Information" encompasses both Device Information and Order Information.

DEVICE INFORMATION USAGE

We employ the Device Information collected to facilitate the screening for potential risks and fraud, especially with regard to your IP address. Moreover, we utilise this information to enhance and optimise our site by generating analytics concerning how our customers browse and interact with the Site. Additionally, we employ this data to evaluate the efficacy of our marketing and advertising campaigns.

PERSONAL INFORMATION USAGE

We utilise the Order Information we collect primarily to fulfil any orders placed through the Site, including processing your payment information, arranging shipping, and providing invoices and/or order confirmations. Furthermore, we utilise this Order Information for the following purposes:

• Communication with you, including sending personalised communication and advertisements.
• Assessing our orders for potential risks or fraud.
• Providing updates on new drops, pre-orders, exclusive discounts, sales, and relevant product-related emails if you have opted in to receive newsletters or SMS communication.

SHARING YOUR PERSONAL INFORMATION

To assist us in using your Personal Information as described above, we may share it with third parties. For example, we utilise Shopify to power our online store, and you can obtain additional information regarding how Shopify utilises your Personal Information by visiting the following link: https://www.shopify.com/legal/privacy. Furthermore, we employ Google Analytics to comprehend how our customers utilise the Site, and you can find more information on how Google utilizes your Personal Information by referring to the following link: https://www.google.com/intl/en/policies/privacy/. To opt out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout.

YOUR RIGHTS

If you are a European resident, you possess the right to access the personal information we hold about you and request corrections, updates, or deletions of your personal information. If you wish to exercise this right, please contact us using the contact information provided below.

Moreover, if you are a European resident, please acknowledge that we process your information to fulfil any contracts we may have with you (e.g. if you place an order through the Site) or to pursue our legitimate business interests as outlined above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

Upon placing an order through the Site, we retain your Order Information for our records unless and until you request the deletion of this information.

CHANGES

We may periodically update this privacy policy to reflect modifications in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For further information about our privacy practices, queries, or complaints, please contact us via email at info@heathe.co.uk.